Prostruction Full Lecture Eric Corey Freed

Watch the full one-hour lecture of Eric Corey Freed presenting the story of Prostruction in an inspirational, thought-provoking and hilarious discussion of how we can disrupt the construction industry and start growing buildings.

The way buildings are built today has remained relatively unchanged for nearly two hundred years. The $9 trillion a year global construction industry is responsible for nearly 60% of climate change emissions, a third of landfill waste and a shocking array of negative health effects.

In 2016, the XPRIZE Foundation set out to establish a “moonshot” for construction by creating the XPRIZE for Healthy Buildings. In this talk, you’ll learn how the team approached this unique opportunity to develop a way to (literally) grow buildings by fusing synthetic biology, genomics, parametric modeling and 3D printing to create a disruption and paradigm shift that could switch us from a PETRO-chemical world, to a BIO-chemical one.


Hear Eric Corey Freed’s 12-minute TEDx talk on the need for disruption our construction industry and tapping into Nature’s technology using Prostruction. Filmed in front of a 1000-person, sold-out audience in Marin County, California in September 2017.

Gina Ciganik
Healthy Building Network

This approach is at the forefront of the next evolution of health & healthy communities 
and will make a profound difference 
in this world.